Rini's son, Marijn Wagtmans, took over the company in 1996. He saw new opportunities and Rogelli grew under his reign into an internationally oriented sportswear brand. When e-commerce and online marketing became increasingly important in the business world, the third generation was ready to modernize the company. Meanwhile, Rini's two grandsons, Melvin and Michael Wagtmans, have been running the company since 2018. Melvin, the youngest son of Marijn, as CEO deals with organizational matters and his older brother Michael, as creative director, is mainly concerned with the development of the collection. A collection that no longer consists only of cycling apparel, but has now expanded to include running apparel, triathlon apparel, fitness apparel and even a casual line.