A new look for Rogelli
A new look for Rogelli
A new logo, new colours and a fresh visual style that better reflects who we are. Accessible, optimistic and made for everyone who loves to ride. We may look different. The joy of the ride stays the same.
A look that feels like us
Every cyclist has their own kind of ride. Long or short. Fast or easy. Solo or together. Three times a year or three times a week. Every ride counts. Because cycling is about more than speeds, watts and kilometres. It is about being outside, clearing your head, riding together and enjoying that coffee stop along the way. Most of all, it is about how good riding makes you feel. That is why, for more than fifty years, we have been creating cycling apparel that helps you simply enjoy the ride. Comfortable, reliable and fairly priced. Our new brand identity brings that feeling to life more clearly than ever.
The road is in our new logo
Look at our new symbol and you will see the R of Rogelli. Look again, and you might see something else too. A road stretching out ahead. The horizon. Movement. The distance still to come. Our wordmark has changed too. Its softer, rounded shapes give Rogelli a friendlier and more approachable feel. And if you look closely, you may even spot a subtle smile in the lettering. A small detail that captures something important about us: enjoying the ride. Our familiar Rogelli blue is here to stay as well, only brighter, fresher and more energetic. Around it, we use colours inspired by what you see along the way.
A new look. The same foundation.
Our appearance is changing. What we stand for is not. We will keep making comfortable cycling apparel for different riders, body types, experience levels and budgets. No unnecessary extras. Just comfort at the core, quality you can rely on and knowledge built over three generations. Not just for the fastest riders. Simply for cyclist. Whether you push the pace of take it easy, ride alone or with others, are just getting started or have been riding for years. For every cyclist. For every Ride. Rogelli. Enjoy the distance.
